What Is Wix.com?

It’s safe to say that some skills are better than others, and picking the right skills for building a career can be a strong move early on in life.

What Is Wix.com

Getting into law, medicine, finding interest in one of the STEM fields (science, technology, engineering, and mathematics), or learning to fly a plane can be profitable as society puts a high price tag on these skills.

Yet, not everyone is going to be gifted in these fields, as they take a lot of time, patience, practice, and energy to master.

Many other skills also require this; which brings us nicely onto our topic of today: website building.

As the world moves more toward the digital, and with more people spending time online; being able to build a profitable website is going to be one of the best ways to make money.

However, learning to code is not easy, and being able to shortcut this skill and having a tool that can help create the website will be a strong option for a lot of people.

Enter Wix.com.

What Is Wix?

Wix is an all-in-one platform that allows users to create websites, mobile apps, landing pages, social media profiles, and blogs.

It’s a great way to get started if you want to learn how to build a website but don’t have any coding experience.

The company was founded in 2004 by three Israeli entrepreneurs who wanted to create a simple site creator that would allow anyone to build their own website.

The idea worked, and it has since grown into a global business with offices around the globe.

How Does Wix Work?

When you sign up for Wix, you can choose from a variety of templates that come preloaded with features like Google Analytics, email marketing tools, and shopping carts.

You can also customize your website through drag and drop editing tools.

After deciding your template, you can begin adding content. There are two types of content you can add:

Pages – These are the different sections of your website. For example, there may be a Home page, About Us page, Contact Us page, etc. Pages are what you see when someone visits your website.

Content Blocks – These are the parts of your website that contain text, images, videos, forms, and anything else you’d like to include on your site.

Once you’re done creating your website, you can publish it to the cloud where it’s hosted. Once published, you’ll need to log in to your account to manage your website.

If you want to change something about your website, you can do so here.

You can also upload files such as logos, photos, and icons. This is useful if you want to use custom fonts or graphics.

And if you want to share your website with friends and family, you can easily do so through Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

What Are Some Of Wix’s Pros And Cons?


Wix is extremely user-friendly. From setting up your first website to uploading content, everything is very straightforward and intuitive.

Wix comes loaded with over 200 free templates. They are organized into categories based on industry type, including travel, fashion, food, beauty, home decor, health, sports, and many more.

There are plenty of customization options available for each template. Whether you want to change colors, adjust font sizes, add new widgets, or even remove certain elements entirely; you can do so without needing to know HTML.

Wix offers a mobile app called Wix Mobile App Builder. With this app, you can quickly build a mobile app using


While Wix is incredibly easy to use, it doesn’t offer much flexibility. While you can create a wide range of sizes, they aren’t designed to be customized beyond the basic functions.

Most templates require some form of payment before you can access them. This means that you won’t be able to try out a few templates before committing to one.

Some templates cost $10-$20 per month. This isn’t necessarily a bad thing, but it could deter some potential customers from signing up, as a recurring cost for a template can lock you in for a long time.

How Does Wix Compare to Other Site Builders?

We compared Wix to other popular site builders to find out which ones we think are best suited for beginners. Here are the pros and cons of each builder:

1. Weebly

Weebly is an excellent option for people looking to get started with web design. It’s easy to set up, and most templates are free.

However, Weebly does have a few drawbacks. First, it lacks advanced customization options. Second, it only allows you to make changes to the front end of your website.

Third, it doesn’t support any kind of eCommerce functionality.

2. Squarespace

Squarespace is another great choice for those just getting started with web design. Like Weebly, Squarespace offers a variety of templates at no charge.

However, unlike Weebly, Squarespace gives you full control over the back end of your website. You can edit pages, add plugins, and customize almost every aspect of your website.

Although Squarespace is slightly more expensive and contains less ‘content’.

3. GoDaddy Website Builder

GoDaddy Website Builder is a good option for anyone who wants to start their own business online. It provides all the tools needed to launch a successful online store.

However, it doesn’t allow you to fully customize your website along with fewer available options.

Who Would Benefit From Using Wix?

Now that we’ve explored the functionality of Wix and how it can be used; who would be best suited to using it and who should stay clear?

As we’ve already alluded to; not everyone has the time or willingness to learn hundreds of hours of code. Can you imagine Janet with two kids and a husband who wants to start a cat food selling business to drop everything and take the time to learn code?

Therefore, Wix is ideal for those who want a website that can be put together relatively quickly with as little hassle as possible and be able to say what their website is and sell a product.

This doesn’t mean that the website you get is going to be any less effective than a coded or professionally built website; as many of the templates and page designs are already optimized to make your site look as clean and polished as possible.

Wix offers a free trial which means that you can try out the service without committing yourself to pay until you decide whether it’s right for you.

Who Wouldn’t Benefit From Using Wix?

If you’re looking for a fully customizable website then Wix isn’t for you. Although you can edit almost every aspect of your website using the Wix editor, this will require some technical knowledge and defeats the purpose of using a website builder.

What Is Wix.com (1)

For coders and those that are experts at making websites already, we recommend you stick to the classics such as WordPress.

However, if you just want to get a basic website up and running fast, Wix is perfect for you.

Final Thoughts

Wix is a fantastic website builder that makes it easier than ever before to launch a new online presence. With its intuitive interface, it is perfect for beginners looking to get their first website off the ground.

It’s important to note that while Wix does offer a free plan, it only comes with limited functionality. However, it’s still a good starting point for those just getting started.

Matthew Jacobs